We get it.
You have a beautiful product that you have worked hard to perfect, but sales aren’t where you would like, or need, them to be.
When you are in front of buyers, you usually get the sale. But you can’t be in front of them all the time, particularly as you grow and scale.
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You know you need to do marketing, and you likely do short bursts of marketing activity followed by pauses because it can be a time suck, and time is what you are short of the most.
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This ad hoc marketing cycle results in patchy sales, and even worse, your customers might switch to other products or brands. Which means you have to start again on a treadmill that never seem to stop.
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Alternatively,
you can put a small, steady, and proven marketing system to work.
One that does the heavy lifting, turning browsers into buyers.
Generating sales even when you are not in the room.
All in 1 to 2 hours a week or less.
3 Simple Steps to Go From Maker to Marketer
The Food Marketing Academy provides a pathway to translate your marketing efforts into a revenue generator that attracts loyal customers and grows sales.
1.
Identify Where to Focus and What to Do First
Take small steps and make smart investments in your marketing
2.
Build Your Provenance Powered Marketing system
Create marketing resources that works best for food and drink businesses
3.
Establish a Consistent Rhythm
Show up consistently and turn browsers into buyers without you being there.
You don’t have to be a marketing expert to be good at marketing your business.
But you do need a good system and access to the right expertise, tools and resources when you need them.
We’re Jayne and Helen, from Honey & Fox. We have created the Food Marketing Academy to help fishers, farmers and food businesses bring the story behind their beautiful products to life to find and grow profitable markets globally.
We see you and we want others to see you too.
You have spent so much time and effort to bring your beautiful products to market only to find that the sales are not where you need or want them to be.
Add to that a feeling of overwhelm – not knowing where to start and not having the time or budget to do marketing – it seems like a step too far.
We want to change that narrative.
No one knows your products better than you do – and who else to tell your story but you?
At the Food Marketing Academy, we teach you our Provenance Powered Marketing™ System.
This is the exact same system that has transformed our client’s businesses for the past 10 years.
With our help they discovered how to elevate their brand, so their incredible products receive the attention they deserve, attracting their ideal customers and landing sales.
You can follow in their footsteps.
The Food Marketing Academy is for You if You
• Find yourself constantly having to identify the price to customers when you clearly have a superior product that is worth what you are asking.
• Undertake Random Actions of Marketing where you get a spurt of effort and then run out of steam because there are so many other things to get done, and you don’t have the time to constantly think of things to say and do.
• Engage experts to do your marketing for you but then find that it doesn’t really look and sound like you. So you either don’t use it at all, or use it only when you must.
• Have a long list of marketing “to dos” when you get time (but can’t seem to be able to find the time).
• Know how important marketing is, but not sure where to start and what will attract the right buyers.
• Getting overwhelmed with all the advice about where, when and how to invest in marketing, not sure what will work best or deliver the best return on investment.
• Don’t think you are creative enough to do marketing well.
There are two ways to work with us…
Choose the way that suits you best (if you are not sure what that is, start with the quiz and get an instant tailored plan).
Whichever way you choose you will find that we break everything down into bite-sized pieces. Short sharp sessions, each with an action that you can use straight away in your business.
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Before you know it, you will see a difference in how you show up in the market and how people respond.
• You will have really clear messaging that resonates and attracts your ideal customer.
• You will have a repeatable system, that means that you will be showing up consistently – where it matters and when it matters.
• And you will have access to the resources, support and expertise that you need to keep going when it gets a bit tough (we know life happens and it can be hard in the early days to stick to a system).
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… No more Random Acts of Marketing
… No more throwing marketing spaghetti at the wall to see what sticks
… No more justifying the price because your value is clear
… No more overwhelm – just a clear well trodden path to follow.
“Research shows that provenance works particularly well for food. Because when people know where their food came from, who made it and how – they will pay more for it.”
JAYNE GALLAGHER, HONEY & FOX
We Give You…
We give you all the templates and resources you will need and teach you how to use them step by step.
But we don’t leave it there because we then help you to apply what you learn so that your marketing does the heavy lifting in generating sales, without being a drain on your time, money or team.
Case Studies
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Meet The Team
JAYNE GALLAGHER
Co-Founder, CEO
Food Business Growth and Marketing Strategist
Experienced in launching, growing and scaling food businesses, my particular skills include identifying and commercialising new opportunities, developing market entry strategies and presenting complex ideas so that they can be understood.
TO BE EDITED
HELEN JOHNSTON
Co-Founder
Creative Services Director
The creative mind behind many successful premium food brands, specialising in quality user experience and design. I love harnessing my design and marketing qualifications to help clients craft their own authentic provenance story to bring their brand to life.
TO BE EDITED
Driven by a shared passion for artisanal foods, we were once in the same position as the fishers, farmers and food businesses we now help; delivering exceptional products and services but struggling to find the right words to share our story.
Since starting our business in 2015 (and even before that) we have seen countless beautiful food and drink products disappear into the abyss of a crowded marketplace because their creators couldn’t break through the noise and generate the sales they needed to stay in business, let alone grow and scale.
Determined to change that narrative, we have channelled our experiences and extensive research into developing a solution: the Provenance Powered Marketing™ system.
And now we’ve created the Food Marketing Academy to teach this system to people who need it most – time-poor food and drink business founders and entrepreneurs – regardless of skill level or budget.
We teach vital marketing skills in short bite sized pieces and provide practical tools and guides for creating impactful marketing.
We believe that marketing shouldn’t feel like a burden to be endured; it should be engaging and fun. Just like the rest of your business.
Our Provenance Powered Marketing™ system has helped countless food businesses turn browsers into loyal buyers and increase revenue without draining precious time or resources.
At the core of what we teach is our
Provenance Powered Marketing™ System:
Provenance: Using stories to showcase what makes your product different. It’s from somewhere special, not just anywhere.
Authenticity: Creating the foundation for your buyers to trust you because you back your stories with proof.
Brand: Building a system that ensures your brand sounds exactly like you wherever it shows up.
These three foundation pillars underpin everything we teach and do at the Food Marketing Academy.
Follow in the footsteps of these great businesses:
Frequently Asked Questions
We’re on a mission to make marketing easy for every
food business.